Join the next Conversations in Innovation session to hear how these industry pros are changing the digital communications and marketing landscape. Learn what tools and strategies they are using to keep us all connected.

Adam Vasquez – Founder & CEO, Merit

Adam Vasquez is the first economist to fully identify and describe the process of Market Invention in actionable marketing terms. He is the founder of Merit, the world’s leading Market Invention company, where he currently serves as the company’s CEO. He’s worked as an executive and consultant to giants including General Motors, The Hershey Company, Bank of America, Altria, Avaya, Tyco, the US Department of Defense, the US Department of Homeland Security, and the US Patent & Trademark Office.

Adam is a member of several non-profit boards and regularly donates his time and money to startups and
challenger organizations focused on changing humanity for the better. He is also the author of Toothfish: The Origin of Markets.


Jennifer Weissman – Senior Vice President & Chief Marketing Officer, Penn Nation Gaming, Inc.

Jennifer Weissman has close to twenty years of experience as a marketing executive within the gaming industry.  Prior to joining Penn National Gaming, Inc. in November of 2015, Weissman spent 17 years in various marketing roles at Caesars Entertainment, formerly Harrah’s Entertainment, Inc.  Weissman started her career in gaming at Hollywood Casino Tunica, as a public relations coordinator.

Weissman holds an M.B.A from the Kellogg School of Management at Northwestern University and is a graduate of the University of Maryland with a B.A. in Journalism.




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